About Alanna Howard & Garrison Group
Garrison Consulting Group was founded in 2015 with a mission to empower and impact leaders across corporate and nonprofit sectors.
Alanna has spent her career inside organizations navigating change — not advising from a distance, but embedded in the work where leadership decisions actually happen.
Has led complex change initiatives and organizational transformations across corporate and nonprofit sectors, working with enterprise and mid-market organizations.
Garrison Group was founded in 2015. Repositioned in 2026 to focus on what consistently determines whether change holds: the leadership and team dynamics underneath the strategy.
Works directly with CEOs, COOs, and VP-level operational leaders navigating transitions, misalignment, and succession risk they can't afford to get wrong.
Certified executive coach through the Center for Executive Coaching. Certified talent analyst and licensed provider with TTI Success Insights.
Based in North Carolina, where she's convinced that negotiating with her three-year-old is among the purest forms of people management in existence. When she's not in that arena, she's usually planning the next trip — having visited five of the seven continents and counting.
Why I Love this Work
Over the course of my career, I've experienced how often organizations struggle not because of a lack of strategy — but because leadership and team dynamics don't keep pace with the change happening around them.
I've worked inside organizations where the pressure was real: new systems, new expectations, shifting roles. And I learned firsthand that progress stalls when leaders are left to navigate complexity alone. The work that consistently mattered most wasn't the plan on paper. It was how leaders made decisions, how teams aligned around them, and how people showed up when the stakes were high.
That's why my work today focuses on leaders in moments of transition and change. I'm motivated by helping people see clearly, make grounded decisions, and lead in ways that create trust and momentum — not just short-term fixes.
Leadership matters most when things are uncertain. That's when this work is worth doing.
What People Are Saying
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Kelly D. Webb, MBA Vice President External Affairs Communities In Schools of North Carolina
Thanks again for the great session today! I think this was one of the most impactful that we’ve had so far. I loved the way you made space for the discussion but also kept us moving when we got stuck in the weeds! The content was timely, fresh, and relevant which is always much appreciated!
Leadership Development Team Coaching
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VP of HR at Raymond James
Alanna’s coaching was incredibly powerful. I learned so much about myself, my priorities and am confident in my next steps.
Certifications & Member Organizations
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![Certified Executive Coach badge from Center for Executive Coaching]()
Center for Executive Coaching
